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7X
Revenue Growth
6X
Growth in Sales Volume
Ditch the Boots and Braces
PlantarTech is a family-owned business dedicated to helping people find relief from plantar fasciitis through innovative foot care solutions. As specialists in podiatric comfort, they've developed products that address the specific needs of individuals suffering from this common but painful condition. Their commitment to quality and customer care makes them a trusted name in the foot health community.
From Pain Points to Profit Points
Despite having quality products and a clear market need, PlantarTech struggled to gain traction with its product line. They needed help moving from an ineffective strategy that did not work for their specific business to a more profitable, scalable approach. That's where PPC Pitbulls stepped in. We instituted their Google Ads account and helped them scale incrementally.
Our Strategy
PPC Pitbulls implemented a carefully calibrated approach designed to transform PlantarTech's Google Ads performance:
- From the Ground Up: We transformed them from a startup with no digital presence to achieving consistent monthly sales.
- Incremental Scaling: Rather than making dramatic changes that could risk the business's stability, we focused on steady, sustainable growth from ground zero to over 500 annual purchases.
- Profitability Engine: We established a predictable monthly revenue stream averaging over $2k per month in 2024.
- Consistent Campaigns: We created a scalable digital marketing foundation generating over 400 ad-driven purchases in 2024.
"The transformation of PlantarTech's Google Ads performance demonstrates how the right strategy can turn advertising from a cost center into a profit generator. By focusing on steady, incremental improvements while maintaining profitability, we helped this family business achieve their highest revenue numbers ever, without the risks of aggressive scaling."
—Lindsey, PlantarTech Account Manager at PPC Pitbulls
Results
- 6X Growth in Sales Volume: Started with less than 100 total purchases in 2023 to over 500 in 2024
- 7X Revenue Growth: Grew from $5k to over $34k in annual revenue
- Market Entry Success: From 0 sales in early 2023 to consistently achieving 40-70 monthly purchases
- 30X Growth in Ad Revenue: From only hundreds of dollars in ad-generated revenue to over $25k
This case study demonstrates how proper Google Ads management can create a reliable source of business growth. For PlantarTech, this meant not just more sales, but a sustainable advertising strategy that continues to deliver consistent results month after month.
eComm Marketing with the Pitbulls
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