Strategies for CPG Brands: Lessons from Brella’s Jimmy Semrick
In the most recent episode of the “E-Commerce Marketing with the Pitbulls”, Jimmy Semrick, the co-owner of Brella, shared valuable insights into the successful strategies his company employs and moving from the retail space into the e-commerce landscape. Here are the major takeaways from his interview:
Launching a CPG Brand
Brella, a unique addition to the cocktail industry, was born out of a surge in at-home cocktail consumption. The non-alcoholic cocktail drops offered by Brella provide an innovative and simplified cocktail-making experience, catering to the growing demand for at-home mixology. The journey of Brella offers key insights for new CPG brands seeking to capitalize on emerging market trends.
Brella made the decision to launch in the retail market first rather than through e-commerce. Semrick explains that they chose retail first due to the lower cost of customer acquisition and the ability to get immediate feedback. Semrick worked closely with independent retailers, which isn’t as common of a strategy as building a website and storefront, for example. However, they are now ready to expand into the e-commerce space due to successful retail performance.
Unique Branding Approaches in the CPG Market
Semrick’s story of getting the brand’s logo tattooed during an interview reflects the importance of unique branding and risk-taking in the competitive CPG market. His unconventional approach underscores the need for CPG brands to be bold and distinctive in their branding strategies.
Brella emphasizes its non-pretentious nature and appeals to a broad customer base. They mention working with a branding studio in Mexico City to create a brand that reflects the company’s value of being easy, friendly, and non-exclusive.
Importance of Delegation in Growing CPG Brands
Recognizing one’s limitations and delegating tasks to professionals was another key lesson shared by Semrick. Assembling a team of experts to handle different aspects of the business has been a crucial part of Brella’s success. This insight is invaluable for growing CPG brands seeking to manage their operations more efficiently.
Expanding CPG Brands through E-commerce Platforms
Looking ahead, Semrick revealed plans to expand Brella’s presence on e-commerce platforms, including Amazon. By leveraging these platforms and focusing on paid ads and social media, Brella aims to reach a larger audience and increase sales. This approach highlights the potential of e-commerce platforms for CPG brands seeking growth and expansion.
These insights from our discussion with Jimmy Semrick offer practical guidance for CPG brand owners and marketers navigating the e-commerce landscape. From leveraging social media and influencer marketing, to overcoming market obstacles, to the importance of delegation and bold branding, the success story of Brella provides a roadmap for other CPG brands to follow.